Post by kmstfatema on Mar 9, 2024 23:36:13 GMT -5
Marketers, salespeople and entrepreneurs now tend to associate social networks with increasing brand awareness and not with sales. Or the opposite. They hope that thanks to social media marketing activities it will be possible to sell easily. But when this doesn't happen, resentment towards the social media manager on duty increases. After all, no one buys thanks to a post on Facebook or LinkedIn, right? Nothing could be more wrong! The return on investment is there and it is high. But with each passing day things become more complicated, precisely because the competitors are increasing. 90% of companies admit that they do not respond to cold calls and the percentage is increasing every six months. According to The Aspect Consumer Experience Index research published by Aspect and promoted by Forbes, 75% of those interviewed agree with the fact (increasingly in B2B) that they are increasingly using social media during the decision-making process of their managed leads.
Social networks are much more than just a means to Germany Telegram Number Data increase brand awareness and connect with your customers. Relational platforms, technologies, digital devices and algorithms themselves are an important tool for economic advancement for people and organizations. If done correctly, you can use Facebook, Twitter, LinkedIn and Instagram to capture the interest of new users and quickly convert them into customers . As reported by Business2Community , the implementation of an effective lead generation strategy through social networks: Reduces costs for 45% of companies Increases investment returns for at least 24% of companies The real question is: how is it possible to transform social media marketing campaigns into an automatic machine capable of generating new contacts? social-media-trend-2020 The link between social media marketing and lead generation Lead generation means attracting new contacts into the company's sales funnel.
It doesn't mean selling, but knowing your audience in depth : What is the target audience interested in? What are his needs? What products/services might you be interested in? What difficulties do they encounter? How can the conversion process be facilitated? A long time ago, lead generation processes consisted of sending interviews via mail or filling out a form in a newspaper. The Internet has completely revolutionized this concept, facilitating processes. Current tools such as content marketing, video marketing , newsletter subscriptions and social campaigns have the sole objective of bringing new contacts into the sales funnel. By carrying out the entire process online it is possible to reduce the time required and facilitate the collection and analysis of user data . The most important information at this stage is only one: the email address. Other data can be added to it such as the name or company where the person works, to facilitate personalization, etc. etc.
Social networks are much more than just a means to Germany Telegram Number Data increase brand awareness and connect with your customers. Relational platforms, technologies, digital devices and algorithms themselves are an important tool for economic advancement for people and organizations. If done correctly, you can use Facebook, Twitter, LinkedIn and Instagram to capture the interest of new users and quickly convert them into customers . As reported by Business2Community , the implementation of an effective lead generation strategy through social networks: Reduces costs for 45% of companies Increases investment returns for at least 24% of companies The real question is: how is it possible to transform social media marketing campaigns into an automatic machine capable of generating new contacts? social-media-trend-2020 The link between social media marketing and lead generation Lead generation means attracting new contacts into the company's sales funnel.
It doesn't mean selling, but knowing your audience in depth : What is the target audience interested in? What are his needs? What products/services might you be interested in? What difficulties do they encounter? How can the conversion process be facilitated? A long time ago, lead generation processes consisted of sending interviews via mail or filling out a form in a newspaper. The Internet has completely revolutionized this concept, facilitating processes. Current tools such as content marketing, video marketing , newsletter subscriptions and social campaigns have the sole objective of bringing new contacts into the sales funnel. By carrying out the entire process online it is possible to reduce the time required and facilitate the collection and analysis of user data . The most important information at this stage is only one: the email address. Other data can be added to it such as the name or company where the person works, to facilitate personalization, etc. etc.