Post by account_disabled on Feb 27, 2024 4:20:21 GMT -5
Prosecution of the site owner is ongoing "is currently under consideration in the court of the English crown," the ambassador briefly reports. Interestingly, it was later revealed that one of the main reasons why a non-torrent administrator was found guilty in the UK was the involvement of the IFPI. Because the police relied on information providAdvertising and search company "Yandex" announced today that it is starting to target media advertising based on socio-demographic characteristics. Now on Yandex servhey are designed." To implement socio-demographic targeting, "Yandex" has developed a new technology - "Krypta". It is created on the basis of the "Matrixnet" machine learning method, which is used to build the Yandex search ranking formula. The Krypta fortune-telling machine analyzes hundreds of factors, for example, the length of search queries and the presence of certain words in them.
It processes data on almost all Yandex users every day and Costa Rica Mobile Number List divides them into groups according to their behavior. "Dividing the advertising audience by gender and age is only the first step. Crypto can be taught to distinguish, for example, cat owners and dog owners, pedestrians and drivers, - says Lev Glazer, director of media product development at Yandex. - If the behavior of different groups of people on the Internet is also different, then Krypta will be able to distinguish them from each other." To put it in a more Russian language, the technology can distinguish they was positioned only as a search technology. However, as "Webplanet" has repeatedly noted, the main income of "Yandex" is not search for users at all (it is free), but advertising, that is, finding the right users on behalf of advertisers. And the free special search is used only as a bait, which allows you to extract more data about yourself from people.
Therefore, it will not be surprising if the praised technology "Matrixnet" will be more actively used not to improve the quality of user search, but to improve tracking of users. At the same time, in order to target advertising, users do not even need to register (as is the case in social networks, where sociodemographic targeting is also used - but based on the data specified by the users themselves in their profiles). In other words, Yandex still does not ask for explicit permission to sell your socio-demographic data. However, targeting is not partRussia) and into five groups by age. "When choosing the right audience from all Yandex users, the gender is determined with a probability of 74% - one and a half times more accurate than at random. The age group, for example, from 25 to 34 years old (the largest group of users in terms of numbers) is determined with a probability of 45%, which is more than twice as accurate as a random determination,"
It processes data on almost all Yandex users every day and Costa Rica Mobile Number List divides them into groups according to their behavior. "Dividing the advertising audience by gender and age is only the first step. Crypto can be taught to distinguish, for example, cat owners and dog owners, pedestrians and drivers, - says Lev Glazer, director of media product development at Yandex. - If the behavior of different groups of people on the Internet is also different, then Krypta will be able to distinguish them from each other." To put it in a more Russian language, the technology can distinguish they was positioned only as a search technology. However, as "Webplanet" has repeatedly noted, the main income of "Yandex" is not search for users at all (it is free), but advertising, that is, finding the right users on behalf of advertisers. And the free special search is used only as a bait, which allows you to extract more data about yourself from people.
Therefore, it will not be surprising if the praised technology "Matrixnet" will be more actively used not to improve the quality of user search, but to improve tracking of users. At the same time, in order to target advertising, users do not even need to register (as is the case in social networks, where sociodemographic targeting is also used - but based on the data specified by the users themselves in their profiles). In other words, Yandex still does not ask for explicit permission to sell your socio-demographic data. However, targeting is not partRussia) and into five groups by age. "When choosing the right audience from all Yandex users, the gender is determined with a probability of 74% - one and a half times more accurate than at random. The age group, for example, from 25 to 34 years old (the largest group of users in terms of numbers) is determined with a probability of 45%, which is more than twice as accurate as a random determination,"