Post by account_disabled on Jan 6, 2024 0:32:47 GMT -5
Over 4 years have now passed since I published the first article on editorial promotion on the web . After 50 months the time has come to refresh the topic, because since then many things have changed on the internet. Some of that advice is still valid, such as the author's website, press releases, the newsletter, guest posts, Facebook - which I will also talk about here - but others, such as the book trailer and article marketing, I no longer consider them valid. Index Editorial promotion before publication Authority and reputation Author platform Content marketing Newsletters Social media Editorial promotion after publication Press releases Amazon and Goodreads Twitter LinkedIn Facebook Instagram Giveaway Book site Guest posts Promote the book before publication In reality in this case it is the indirect promotion of the book , but it is absolutely not to be underestimated.
The author is preparing the ground, he is sowing to reap in the future. No cultivation starts with ripe fruit on the tree, but with land to be tilled and sown. Promoting a book before it is published Special Data means exactly this: gaining an advantage over other authors, obtaining greater results, starting with an already paved path. Build authority and reputation It is the set of operations called personal branding , which also applies to writers. It is certainly nothing new, even if today it is fashionable to call everything in English with the illusion of having created something new. It all boils down to building authority and reputation online . Before you write a book and think about advertising it, ask yourself why they should read you . It's full of authors out there and hundreds of new works come out every day. An author must understand and accept that times have changed, that having a name on a cover is no longer enough to guarantee the success of a book. Today that name is just a name, while it must become a person.
Today, the way we communicate and relate to reading is changing, and quickly. The independence of customer-readers constitutes a living, thinking and dynamic network of individuals. The isolated customer-reader no longer exists. Thesis 19 Customer-readers form a group that communicates and determines the publishing market. Thesis 43 There must be participation between companies-publishers, writers and customer-readers, so that the quality of the book product improves and reaches people's needs. Thesis 65 Today, open communication between the publishing market, publishing companies and customer-readers is necessary. Thesis 66 Customer readers also want to talk. Conversation stimulates creativity. Thesis 78 Customer-readers now know that they have power in their hands that they didn't have before the digital age. And they intend to use it. Thesis 91 Customer-reader conversations are increasing in intensity and will soon be able to break the barriers imposed by publishing companies.
The author is preparing the ground, he is sowing to reap in the future. No cultivation starts with ripe fruit on the tree, but with land to be tilled and sown. Promoting a book before it is published Special Data means exactly this: gaining an advantage over other authors, obtaining greater results, starting with an already paved path. Build authority and reputation It is the set of operations called personal branding , which also applies to writers. It is certainly nothing new, even if today it is fashionable to call everything in English with the illusion of having created something new. It all boils down to building authority and reputation online . Before you write a book and think about advertising it, ask yourself why they should read you . It's full of authors out there and hundreds of new works come out every day. An author must understand and accept that times have changed, that having a name on a cover is no longer enough to guarantee the success of a book. Today that name is just a name, while it must become a person.
Today, the way we communicate and relate to reading is changing, and quickly. The independence of customer-readers constitutes a living, thinking and dynamic network of individuals. The isolated customer-reader no longer exists. Thesis 19 Customer-readers form a group that communicates and determines the publishing market. Thesis 43 There must be participation between companies-publishers, writers and customer-readers, so that the quality of the book product improves and reaches people's needs. Thesis 65 Today, open communication between the publishing market, publishing companies and customer-readers is necessary. Thesis 66 Customer readers also want to talk. Conversation stimulates creativity. Thesis 78 Customer-readers now know that they have power in their hands that they didn't have before the digital age. And they intend to use it. Thesis 91 Customer-reader conversations are increasing in intensity and will soon be able to break the barriers imposed by publishing companies.